Meta Pulls Muse Image After Just 3 Days: Hollywood Killed the Instagram AI That Used Your Photos Without Consent
Meta launched Muse Image on July 7 — its first in-house AI image generator. One feature let anyone generate AI images by @-mentioning public Instagram accounts, with users automatically opted in and no notification. Within 48 hours, SAG-AFTRA, CAA, and thousands of users forced Meta to kill the feature. Here's why it matters for the future of AI and consent.